Bite Bezos! Gobble Gates! Munch Musk! Now you can actually eat the rich with MSCHF's Eat the Rich Popsicles.
Fully custom popsicles shaped like the heads of the world's richest billionaires. Eat the Rich launched in person in Los Angeles and New York City in the summer of 2022.
As a project manager for Eat the Rich Popsicles, it was my responsibility to create two separate project teams, one in Los Angeles and one in New York City for project execution. Organization and communication were vital skills for this project given the sheer amount of moving pieces involved in launching a live event in not one but two cities on either side of the country.
I used a number of different tracking documents to organize each step of the process and developed new document templates specifically for this project.
Eat the Rich Popsicles was MSCHF's second ever live event. The project was incredibly well-received in both cities it launched in, garnering a near-endless stream of press articles and social media posts.
In addition to traditional press, there were multiple promotional events in both Los Angeles and New York City to drive traffic to the physical locations.
